You know your business. Your numbers still can't tell you the truth.
Open the Books is four weeks of work on your own numbers. Not templates. Not theory. You finish holding a real financial picture of your own operation.
Who this is for
You own and run a business your family built, or one you built yourself. You know the operations, the people, the seasons. You could tell us what a day costs you and which piece of equipment is going to bleed you this spring.
What you can't do is get a straight answer out of your own financial statements. The numbers live in a system somebody else set up years ago, and they've drifted far enough that they can't honestly answer a simple question.
That's not because you're not smart enough. You've learned more from hard knocks than most people learn in a career. Nobody ever showed you how to make the numbers work for you.
What you leave with
Every week you work on your own business, not an example. By the end you hold four things, and one of them is a habit.
Your accounts sorted so cost of goods and overhead sit where they belong, then twelve months of your own numbers laid out month by month. You'll see where the money is actually made and exactly when your dead season starts.
Accounts opened, percentages set, and your first allocation done before week three. Profit, owner's pay, tax, operating costs, and a reserve for the big annual bills and the slow months. On a rhythm that matches when your revenue actually comes in.
Every loan on one page with the rate, the term, the payment, the renewal date and what's pledged against what. Then a register of what you actually own and what it's really worth.
Everything condensed onto a single page you could hand a lender. Then a ninety day plan, and the allocation habit set up to keep running in March when nobody's checking.
We'll show you how we run ours
Between us we run several businesses, and no two have the same shape. A 700 acre sod farm, a commercial landscaping company, an egg operation, a garden centre and a real estate portfolio. Different seasons, different revenue, different debt. Along the way we'll show you, through working examples, how we set up the books across more than one company, how we read them, and what we found when we rebuilt them.
When we teach the allocation system, we use Jolly Egg Farm. It's a business with a single revenue stream, which makes it the clearest place to show how money gets split the moment it comes in, what percentage goes where, and why. We run it weekly because that's when our revenue comes in. You'll set yours to match the rhythm of your own revenue.
The structures, the systems and the percentages are real. We've changed the dollar amounts, and we'll say so in the room. The method is the lesson, not our revenue.
How it runs
- Four Tuesdays: November 3, 10, 17 and 24, 2026.
- 10:30 to noon Eastern. Live, and recorded so you can refer back to it.
- Two to three hours of work on your own numbers between sessions. This is the part that produces the result.
- Between sessions, a check-in on your own allocation rhythm. The habit gets built inside the four weeks, not after.
- An anonymous question box, open all week. Answered first every session, or privately in writing if you'd rather it not be read aloud. Ask the thing you'd never ask out loud.
- One private twenty minute call per business, booked in advance, for the question that needs a conversation.
- One seat covers the business, not the person. If you and your spouse run it together, you can both be in the room.
- Twelve seats. What's said in the room stays in the room.
Who's teaching it
Jared Hamilton
Fifth generation on the family farm in Quyon. Co-owns Mountainview Turf, a 700 acre sod farm established in 1977, Gemma Property Services, a commercial landscaping company, and Eastview Investment Properties, a real estate holding company, all with Lindsay. Co-owns Jolly Egg Farm with his wife Holly, and is a co-director of the Hamilton Family Community Foundation with Lindsay, Holly and Ryan. Spent the last five years assisting in rebuilding the financial structure across all of it: the accounting, the debt, the asset register, the lending position. In the program he teaches how to read your numbers and how to run the allocation system.
Lindsay Hamilton
Fifth generation on the family farm in Quyon. Co-owns Mountainview Turf, Gemma Property Services and Eastview Investment Properties with Jared, and Homegrown Garden Centre with her husband Ryan. Co-director of the Hamilton Family Community Foundation with Jared, Holly and Ryan. Runs the bookkeeping, accounting, administration and government side across the operations: the day to day entries, every remittance, every filing, every annual bill that shows up whether it was planned for or not. In the program she teaches the tax account and the reserve for your big annual expenses, and between sessions she's the one checking that your allocation actually happened.
What people say
"I can't recommend working with Jared enough. One of the most valuable things I learned with him is your family actually can't and shouldn't be considered separate from your business. They need to be part of the conversation. Your significant other needs to be up to date and on board, they need to be on your schedule, in your plans, and on your mind. Jared put an emphasis on protecting your relationships from the stresses and demands of business."
Jake S.
What we commit to you
- Every session starts on time and ends on time.
- We open our own books first. Every week, before we ask you to open yours.
- Every week you leave with something done, not something to read.
- Every question gets answered. In the session, in writing within two business days, or on your private call.
- Nothing you share leaves the room. That includes us.
- No pitching. These four weeks are about your business, not our next program.
- If this turns out not to be the right help for you, we'll say so plainly, even after you've paid.
What we ask of you
Four things, and they're real.
- You bring your actual accounting file and your loan documents. Nothing here works on hypotheticals.
- You do the work between sessions. Two to three hours a week. If you can't give it that this November, it isn't the right time.
- You bring a paper notebook used only for this, and your own copy of Profit First by Mike Michalowicz. Details on both come in your welcome email.
- You come ready to ask. Live questions in each session are for people who've done that week's work, and from week two, made their allocation. Everyone is welcome in every session, and the question box stays open to all.
And this isn't the right room if what you need is cash in ninety days. This makes your position clear so you can act on it. It doesn't pay a bill next month. If that's where you are, tell us and we'll point you somewhere more useful.
What it costs
Plus applicable taxes. A tax invoice is sent automatically so your business can claim the input credits.
The first group pays $1,199 in exchange for a written testimonial and a short feedback call at the end. That's a one time arrangement for the November cohort. After this it's $1,499.
Register and payOur guarantee
Love it or leave it. Come to the first session. If you decide it isn't for you, tell us before the second session and we'll refund you in full. Your risk is one ninety minute session.
- Before November 3: full refund up to October 27. After that, your seat becomes a credit toward a future cohort.
- After week one: full refund if you tell us before the second session.
Questions
My accountant already does this.
Your accountant produces statements. That's a different job from structuring your accounts so they answer your questions, mapping your debt onto one page, or telling you what each division actually earns. Most accountants aren't asked to do any of that, and they can't, because they don't know which shop hours went to which job.
I'm not good with numbers.
Neither were most of the people who'll be in the room. None of this is complicated. All of it gets put off. You'll be doing the work in a group of people doing the same work.
What if I miss a week?
Sessions are recorded. But the recordings are for the week something genuinely comes up, not a substitute for showing up. The value is in the room.
Is my information safe?
What's said in the room stays in the room. No numbers, no names, no situations leave it. Some people in the cohort will know each other, and several will be local, so this matters more than usual. We also don't put direct competitors from the same market in the same group.
What if my question is too personal for the group?
Two options. Ask it through the question box and mark it private, and you'll get a written answer within two business days that is never read in the room. Or use your private twenty minute call, one per business, for the question that needs a real conversation. Jared takes the numbers and structure questions, Lindsay takes tax and compliance. If it turns out to be bigger than twenty minutes, we'll tell you honestly and point you to the right next step.
How big does my business need to be?
There's no floor. It works for anyone who has real revenue, real costs and real debt to sort out. It works better if you've been at it a few years and the structure has had time to drift.
Four weeks, and you'll know what you actually have.
That's the whole promise. Not a bigger year, not a new loan. Just a straight answer about your own business, in writing, that you could defend to anyone.
Register and pay Twelve seats. November 3 to 24, 2026.
Questions first? Message us directly. Jared and Lindsay